in shop branding
Stand Out Retail Brand With In-shop Branding
The “shop-in-branding” concept is nothing new in the world of retail—brands across several industries have been implementing the strategy for years. But what is it about the tactic that makes it valuable for both brands and consumers? For shoppers, it’s all about the convenience of being able to find everything they need in one place. For retail brands and partners, the concept presents an opportunity to expand their brand presence and messaging to a wider audience.
lower running costs
The benefits for the retailer or brand opening the smaller space inside the large store include lower running costs,” notes Insider Trends on shop-in-shops. “It’s far cheaper to fit out and operate a small-scale space than an entire brand store. The host store may even cover the staffing of the partner space.”
Increased Awareness
Whether it’s new brands attempting to gain more exposure or established brands expanding their reach, the increased awareness that shop-in-shops bring is one of the most important aspects of the entire strategy. At a time when people are continuing to show more confidence in getting back out to stores and shopping in-person, brands may want to consider exploring the shop-in-shop concept.
Increase Walkins
When you consider the rise of the BOPIS model (buy online, pick-up in store), more consumers are stepping inside retail locations, which means a potential increase in the amount of exposure a shop-in-shop can generate. This is beneficial to both the host retailer and the brand behind the shop-in-shop too. It means more people will be entering a retail space which can help boost sales and continue to get more customers inside physical retail stores.
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